But now that the coronavirus pandemic has continued. That creative environment is top down, and even the companies’ workspaces tend to look more like advertising agencies than corporate environments, he noted. “As much as strategy can drive creative, creative can really drive strategy,” Ryan continued, noting that inside his brands ideas sometimes start with creative first, instead of a brief being passed to creative. The idea is “artists and operators working together to create companies with imagination, creativity, but able to create a predictable business,” he said. He describes himself as a person with “zero creative talent,” and he works hard to “make space” for the creatives and designers that have become the heart of each of his companies, he said. Ryan came out of the advertising world, where he was an account planner, linking consumer insights with creative operations. Welly is sold on its own site, at Target and on Amazon, and sells things like Bravery Balm and Oops Equipment, a first-aid toolkit. “We looked at the Millennial, very Instagram belief, a well-lived life is one where an injury is a trophy and something you’d be proud of versus something you try to hide away,” he said. That strategy seems to have worked, as Unilever snapped up Olly in 2019, and SC Johnson bought Method in 2017.įirst aid, the category his newest venture, Welly plays in, has always been very clinical, Ryan said. “We’re constantly learning and optimizing.” “It’s all about de-risking the execution,” Ryan said, noting that it’s better to start small and learn, and move from there. “So, what if we positioned vitamins as lifestyle?” Ryan said. For Olly, it was better-for-you trends and the Millennial mind-set shift toward health and wellness as a lifestyle pursuit, he said. What I do look for is these really big consumer spaces, and I try to figure out what is the culture shift or the big market trend that the market has missed.”įor Method, which Ryan launched in 2000, there was an idea of “lifestyle-ing of the home” and desire for non-toxic cleaning products.
I didn’t really enjoy cleaning, I had a hard time remembering to take my vitamins and I don’t bleed that often - these are not categories where I had a lot of personal passion. “The common thing between all three of these really boring categories that I tried to sex up is that I kind of start with an idea - I’m very different than other entrepreneurs who typically will be very passionate about something or they’ll find something they’re very frustrated that they want to change. “I’m a little bit of a one-tricky pony, but the trick keeps working,” Ryan told attendees at Beauty Inc’s Wellness Summit. Ryan, the founder of Method, Olly and now Welly Health, said that his key to success is finding big consumer spaces that haven’t yet caught up with culture shifts, and creating brands that reflect those changes.
#OLLY MULTIVITAMIN OWNERSHIP SERIAL#
Serial entrepreneur Eric Ryan has a formula for success.
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